The companies origins date back to a fight in a Lancashire pub in 1928 - http://www.goodwinsmith.co.uk/brand/heritage/. One of the founders, Ernst Goodwin, played for and won the FA Cup with Manchester City. We already have a number of high profile celebrities wearing and tweeting about our products… http://www.goodwinsmith.co.uk/brand/feedback/. · Unlike other brands selling similar products, our tone of voice is cheeky and fun - Facebook, Twitter, Instagram. No one in footwear is doing this. Our brand is built around online and social. · We specialise in classic men’s shoes with contemporary designs.