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Sainsbury's Supermarkets is the UK's longest standing major food retailing chain, having opened its first store in 1869. Sainsbury’s stands for great products at fair prices and with a simple objective: to help their customers live well for less! The Sainsbury's brand is built upon a heritage of providing customers with quality tasty food that’s safe and fresh. Following the same principles upon which Sainsbury’s Supermarkets is built, Sainsbury’s help their customers get the most out of life by providing easy, affordable access to healthy food, quality clothes, stylish homewares, the latest technology and more ways to manage their money.