Born in British waters back in 1987. Our story began in the South-West when two surfers designed our first product, the ‘Hook and Loop’ watch strap, quickly gaining recognition within the surfing and action-sports community. It was here that the Animal name was born and our iconic adventure began. Over the past 3 decades we’ve built on our board-sports heritage and have grown to become a leading lifestyle clothing brand. Our in-house design team create authentic, effortless looks for the free-spirited that combine our passion for adventure with timeless style.